Works

Working alongside the 3D team at Wanda Creative, I developed a scalable graphic communication system for Weber to harmonise the retail experience and elevate brand presence across 39 countries. My role focused on creating the visual communication elements, including category headers, product segmentation signage, and intuitive iconography, while ensuring consistency across the retail environment. The system simplifies complex product ranges, such as Weber Crafted and Weber Works, by combining lifestyle-led messaging with clear, accessible graphics that enhance shopper navigation and product understanding.

As part of the graphics team at Wanda Creative, I developed the brand identity from concept to production for Work&Fly, creating the logo, visual identity, branded assets and artwork for manufacture. The concept transforms a transitional area into a valuable destination where efficiency meets comfort, giving travellers a comfortable place to work, recharge, and unwind before their flight.

As part of the graphic design team at Wanda Creative, I contributed to the development of Last Call, a hybrid retail concept combining a premium café atmosphere with the convenience of high-speed travel retail. My role focused on creating graphic and branding assets, supporting the visual identity and customer experience.

I created five visuals for the revamp of Orientis HK's website. The overall theme was taken from the blue in the company's logo, and the use of a distinct motif in each visual along with a combination of shapes and lines enhance engagement and interpretation. The homepage visual encapsulates the company's tagline, and the subsequent visuals represent the different sections as the viewer scrolls through the website.

Commissioned by the Dutch Chamber of Commerce in Hong Kong, I created the backdrop and four designs for the coaster decorations for the Dutch Business Awards Gala, which was held in Hong Kong in November 2023.

The four designs represent each of the award categories and served as a coaster and Christmas decoration that guests can take home. During the gala, the coaster decorations were given to the guests as they entered, allowing them to freely place it on the backdrop, which was then used as the background for photo taking to represent the theme of the gala - "Redesign".

The concept of dream is not what you wake up from, but something one want to happen in reality but perhaps it is not possible or farfetched. This is where illustration comes in as these dreams can be madetrue through drawings.

For my final year university project, I pondered on the idea of dreams and what I envisioned home to look like, and illustrated dream homes from survey responses of people aged 20-25 in the form of a marketing suite.

Not Too Sweet is a new plant-based plant-based takeaway restaurant founded in London. It serves Cantonese styled desserts with different plant-based milk options to anyone who is interested in trying and to those who want a taste of home. I created a mini visual identity for the pop-up launch event that consists of the brand name, logo, colour palette, invitations, menu, and packaging design.

This was in response to a live brief set by forpeople, an independent creative agency based in London and Amsterdam.

Inspired by the bare white walls, desks, and grey chairs of my university classrooms, this project aims to help uplift and motivate students by adding colour and positivity in a creative environment.

I created a calendar page along with a pack of stickers that include keeping track of deadlines, thoughts and feelings, to encourage interaction and making this usable in everyday life.

When working for GreatMeta in Hong Kong, I created four illustrations for their "Metaverse Asia Expo" which was held in October 2022. It consists of one key illustration that encapsulates the whole expo, and three supporting illustrations that represents the different elements of the metaverse according to GreatMeta. The illustrations are used inside the metaverse and are featured throughout the expo by appearing on promotional material such as bags and t-shirts.

To see the illustrations in action: www.metaverseasiaexpo.com