Weber

Working alongside the 3D team at Wanda Creative, I developed a scalable graphic communication system for Weber to harmonise the retail experience and elevate brand presence across 39 countries. My role focused on creating the visual communication elements, including category headers, product segmentation signage, and intuitive iconography, while ensuring consistency across the retail environment. The system simplifies complex product ranges, such as Weber Crafted and Weber Works, by combining lifestyle-led messaging with clear, accessible graphics that enhance shopper navigation and product understanding.